The challenge of this project was to design and create a fitness brand and guide. The guide must be functional as a physical and a digital manual, include interesting ways to present data visually, and finally a dynamic table of contents.

As this was a fairly large project, for my process I started by dividing the material into sections and planing out my pages. From there, I could could better visualize the layouts. Where I could play with space and how many illustrations I would need to be create. As an artist, I often like to give myself boundaries to work within. For this particular project, the boundaries I gave myself were working within a limited colour palette and maintaining the angular imagery throughout.

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